Album 6 - Violence

http://instagram.com/p/Bd9v-oVH36I

Are we getting the album announcement tonight as well? Maybe tonight we get the single + video + album announcement and tomorrow UK tour dates?

I think we’ll get the single on the radio tonight (obviously), a little chat with Tom about the album and possibly announce it (?) and then the video to Magazine will be uploaded to YouTube with details of the album in the description.
Tomorrow I think will be UK tour dates. They must surely announce them this week if a single is premiering today.?

Well they are were at their most popular and commercial relevance with the first two albums. Unlike in Belgium, 'In This Light' bombed pretty badly in the UK. It wasn't popular, I remember going to see them at several UK shows, people were talking about their disappointment with the album and it showed with lukewarm crowd responses to the songs (Papillon being the only exception).  Editors went on to focus Belgium/Netherlands because they were popular there.

According to wiki: "Following its release, the album debuted at number one on the UK Albums Chart. It however had a very short chart life, only spending three weeks in the top 40 and five on the top 75, dropping from the top spot to No. 13 in its second week. This makes the album one of the shortest runners to reach number one, matching the five weeks by Little Angels "Jam" in 1993, an album which also dropped to No. 13 the week after.

" There's also the supposed AC-DC effect, in which the performance of next album is to a large extent pre-determined by your audiences opinion of the current release. Negative views of In this Light harmed The Weight of your love, negative views of that album harmed In Dreams.... locking Editors into a downwards spiral in the UK.

This is very true Danny,
The music industry is in such a dire state. It’s all based around your ed Sheeran’s and your Taylor swifts and collabs.
Like you said, it’s all throwaway music that only stays ‘current’ for a short amount of time before something very similar comes along and people go ‘ooh have you heard this?’
Many people I know don’t even give Editors the time of day simply because of Tom’s voice and how baritone it once was.
He’s pushed his voice so much over the last few years but that still doesn’t seem to sway people I know - they still just go by albums 1,2 and 3 where his voice was much deeper.
It’s a shame that the uk radio stations don’t support uk bands, instead supporting the ‘teens’ that want their 5 seconds of fame or American artists.
But at the same time Editors marketing strategy doesn’t help. They don’t promote nowhere near enough or do tv performances but this is probably because they don’t have the support of tv/radio in the uk. It’s a vicious circle.
Word on instagram is album 6 is their best yet which may sway audiences if promoted enough, but this could just be a ploy to get people interested. I severely doubt we’re going to be disappointed though 😉

Very interesting! Looks like I’ll be tuning in to stubru first lol.
I wonder when it’s going to be played on radio x as there’s an interview with Tom on there aswell so I’m just wondering how it’ll differ to the one with jo on radio 2

when’s the album going to be released / uk tour / music video release date - that’s of course if we don’t receive any of this info tonight haha